Spotlight: Naveda Couture

The Just B Beautiful team had the luxury of visiting the show room of Amy Devan, designer of Naveda Couture, for a trunk show. We were able to get hands-on experience with some of the new pieces from her Spring-Summer 2015 collection.

[From Naveda Couture]:

The Naveda™ woman is some of who I am, and a lot of who I strive to be. She is free-spirited, yet focused, feminine without being girly, and is always ultra-chic, yet balanced with a bit of edge. The way she dresses, her personality, her lifestyle and even the way she decorates her personal space have an exotic-meets-luxury sensibility to them.

Naveda Couture

Naveda Couture

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The aesthetic of Naveda™ is inspired by my experiences, travels, curiosity and wanting to make an effortless, yet luxe statement. Whether through the use of glamorous embellishments, rich textures, beadwork, woven metals, or simply through silhouette and fabrication, I believe design should create a sense of escape. Such intricacies and craftsmanship teach stories about culture and society; and the idea is to create pieces that blur these seemingly defined lines, making parallels between eclecticism and modern fashion.


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Each article of clothing was truly eclectic, but what amazed me the most were the minute details. A lot of the clothing was used with the softest, breathable fabric that seemed to just melt in your hands, so not only are you fashionable, but also comfortable which is crucial. The other thing, was the intricate hand-beaded details on many of the pieces. Each article of clothing was so well-crafted, you can sense the time and love that was spent in the creation of it! Naveda Couture is definitely one of the top designers to not only watch, but to fill your closet completely with.